Digital Marketing Executive

Digital Marketing, Growth & AI Manager

Accepting Applications

Zino Group is seeking a highly driven, creative, analytical, and technology-oriented Digital Marketing, Growth & AI Manager to lead the execution of digital marketing initiatives, growth campaigns, marketing automation, performance marketing, audience development, CRM systems, AI-powered workflows, and digital growth strategies across the Group.

This role sits directly beneath the Head of Marketing, Communications & Brand and is responsible for turning strategy into execution.

The successful candidate will oversee digital marketing campaigns, lead generation systems, social media growth, website performance, CRM platforms, marketing analytics, marketing automation, AI implementation, audience acquisition, conversion optimisation, and digital growth initiatives across the Group’s portfolio of companies.

This is a highly execution-focused role.

While the Head of Marketing, Communications & Brand is responsible for overall strategy, brand positioning, communications, reputation management, and marketing leadership, the Digital Marketing, Growth & AI Manager will be responsible for implementing campaigns, building systems, analysing performance, leveraging AI, improving customer journeys, managing CRM platforms, and driving measurable growth outcomes.

We are seeking someone who combines marketing expertise with strong analytical thinking, commercial awareness, systems thinking, technological curiosity, and a passion for innovation.

The successful candidate should be comfortable working with data, automation tools, AI platforms, CRM systems, websites, advertising platforms, marketing technology stacks, and performance metrics.

Initially, this role will support:

Zino Aviation
KUUZA AI
Songscribe AI
Zino Ventures
Zino Mario Personal Brand

Role Scope

The Digital Marketing, Growth & AI Manager will be responsible for executing digital marketing initiatives, improving lead generation systems, driving audience growth, implementing AI-powered workflows, managing CRM systems, overseeing marketing automation, supporting customer acquisition, and improving marketing effectiveness across the Group.

This role will work closely with the Head of Marketing, Communications & Brand, the Group Growth & Partnerships Team, content creators, designers, developers, and business unit leaders to ensure effective execution of marketing and growth strategies.

Key Responsibilites

Digital Marketing & Campaign Execution

Execute digital marketing strategies across all Group companies.
Manage and optimise digital campaigns across multiple channels.
Support lead generation and customer acquisition activities.
Manage email marketing campaigns and automation workflows.
Coordinate marketing initiatives across websites, social media platforms, and digital channels.
Ensure campaigns are executed effectively and on schedule.

Performance Marketing & Growth

Manage paid advertising campaigns.
Optimise campaign performance and return on investment.
Support audience acquisition and growth initiatives.
Improve conversion rates and customer acquisition performance.
Track and optimise customer journeys and marketing funnels.
Develop growth experiments and performance improvement initiatives.

CRM, Marketing Systems & Automation

Manage and optimise CRM systems across the Group.
Build and improve lead management processes.
Design and implement automated workflows.
Improve customer journey mapping and lead nurturing systems.
Build dashboards and reporting frameworks.
Ensure marketing systems remain integrated and effective.
Support business process automation initiatives.
Improve data quality and reporting accuracy.

Website & Digital Platform Management

Manage company websites and digital assets.
Support website optimisation initiatives.
Improve website performance, user experience, and conversion rates.
Coordinate updates, landing pages, forms, and lead capture systems.
Work closely with developers and technical personnel.

Marketing Analytics & Reporting

Develop dashboards and performance reporting systems.
Track campaign performance and marketing KPIs.
Analyse customer behaviour and audience insights.
Monitor traffic, leads, conversions, and marketing effectiveness.
Produce regular performance reports and recommendations.
Support data-driven decision making.

Artificial Intelligence & Marketing Innovation

Implement AI-powered marketing systems and workflows.
Use AI tools to improve productivity, content creation, campaign management, customer insights, and research.
Identify opportunities to automate repetitive marketing activities.
Leverage AI for audience segmentation, campaign optimisation, analytics, and workflow automation.
Stay informed on emerging AI tools and technologies.
Recommend and implement innovative AI solutions across the Group.

Social Media & Audience Growth

Oversee social media growth initiatives.
Monitor audience engagement and platform performance.
Support content distribution strategies.
Identify opportunities to increase reach, engagement, and visibility.
Optimise content performance using data and analytics.

Team Leadership & Coordination

Coordinate digital marketing personnel and external vendors where required.
Support content creators, designers, videographers, and social media personnel.
Assist with training team members on marketing technology and AI tools.
Ensure marketing initiatives remain aligned with strategic objectives.

Preferred Skills

Experience & Qualifications

Minimum 3 years of experience in digital marketing, growth marketing, performance marketing, marketing technology, marketing operations, or related fields.
Candidates with 3–6 years of relevant experience are strongly encouraged to apply.
Proven experience executing digital campaigns and growth initiatives.
Experience with marketing analytics and reporting.
Experience implementing, managing, or optimising CRM systems and marketing automation platforms is highly desirable.
Strong understanding of digital marketing channels and customer acquisition strategies.

CRM, Marketing Systems & Automation Platforms

Experience with CRM, marketing automation, and business management platforms is highly desirable.

Particularly advantageous are candidates with experience using:

Zoho CRM / Zoho Campaigns / Forms
Zoho Forms
HubSpot
Salesforce
Pipedrive
Monday.com
ClickUp
Airtable
Zapier
Make (Integromat)

The successful candidate should be comfortable:

Managing CRM systems.
Building workflows and automations.
Designing lead capture systems.
Managing customer journeys and pipelines.
Creating reports and dashboards.
Integrating marketing platforms.
Improving lead nurturing processes.
Building scalable marketing and growth systems.

Experience with the Zoho ecosystem is particularly desirable as the Group continues to expand its operational and marketing infrastructure.

Artificial Intelligence & Technology

Strong understanding of AI and its practical applications within marketing and business.
Experience using AI tools such as ChatGPT, Claude, Gemini, Perplexity, Midjourney, Runway, ElevenLabs, Canva AI, and related platforms.
Experience leveraging AI for content creation, automation, analytics, customer insights, research, and workflow optimisation.
Strong interest in AI, automation, emerging technologies, and innovation.

Marketing & Growth Platforms

Experience with some of the following is advantageous:

Google Analytics
Google Ads
Meta Ads
LinkedIn Ads
SEO platforms
Email marketing platforms
Website management systems
Social media management tools
Marketing automation platforms

Professional Competencies

Strong analytical and problem-solving ability.
Strong digital marketing capability.
Excellent organisational and project management skills.
Strong commercial awareness.
Ability to interpret data and identify actionable insights.
Results-oriented mindset.
Strong communication skills.
Ability to manage multiple projects simultaneously.
Systems-thinking mindset.

Personal Attributes

Naturally curious and technology-oriented.
Highly proactive and self-motivated.
Passionate about AI and innovation.
Strong ownership mentality.
Detail-oriented and highly organised.
Comfortable operating in fast-paced entrepreneurial environments.
Continuous learner with a growth mindset.

Professional Growth

The successful candidate will play a critical role in helping build the Group’s digital marketing, automation, CRM, marketing technology, and AI capabilities.

As the organisation continues to expand, opportunities may exist to oversee larger digital marketing, automation, marketing technology, customer experience, and AI functions.

Success In This Role Will Be Measured By

Growth in leads and customer enquiries.
Marketing campaign performance and ROI.
Audience growth and engagement.
Website traffic and conversion performance.
Marketing automation implementation.
AI adoption and workflow improvements.
CRM effectiveness and lead management.
Successful implementation and optimisation of CRM, automation, and marketing technology systems.
Improvement in lead tracking, lead nurturing, and customer journey management.
Marketing efficiency and productivity gains.
Quality of reporting and insights.
Contribution to growth and commercial objectives across the Group.

Benefits

Competitive salary plus performance-based bonuses.
Regular mentorship and coaching from senior leadership.
Exposure to leadership and strategic decision-making.
Exposure to multiple businesses and industries within the Zino Group ecosystem.
Opportunity to work across aviation, private aviation, artificial intelligence, technology, consulting, media, and education.
Access to cutting-edge AI tools, automation platforms, CRM systems, and marketing technologies.
Opportunity to work on innovative AI-driven projects and products.
Exposure to real-world entrepreneurship, growth strategy, and business building.
Significant autonomy and responsibility.
Opportunity for accelerated professional development and career progression.
Flexible, innovative, and growth-oriented work environment.
Opportunity to make a measurable impact on the growth of an ambitious and rapidly expanding group of companies.

Work Schedule

Monday to Friday

(09:00 to 17:00)

Work Location:

Victoria Island, Lagos

Salary

Competitive Salary + Performance-Based Bonuses

Compensation will be based on experience, capability, campaign performance, growth impact, AI implementation, CRM effectiveness, automation improvements, and overall contribution to the Group’s objectives.

Disclaimer

The above is intended to describe the general nature and level of work to be performed in this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified, nor shall this document be considered a contract for employment. Additionally, because the Group continues to expand into new industries, products, services, and ventures, responsibilities and structures may evolve over time to accommodate future opportunities and strategic initiatives.

Reporting Structure

Reports To:

Head of Marketing, Communications & Brand

Works Closely With:

CEO / Founder
Group Growth & Partnerships Manager
Growth & Partnerships Team
Content Creators
Designers
Videographers
Developers
Business Unit Leaders

Job Application